Fulfilling corporate leadership’s pledge of unconditional belief, support, recognition, and continuity for each constituent.
Moving beyond value propositions, create the environment of absolute safety, trust and future readiness by maintaining a direct and shared relationship about and around specific people and anything organized that need protection.
Yes, you have a value proposition but No, you don’t have a loyalty proposition … and really you should and can. If you absolutely want to reach the finish line with this group, why not give them a sign of unconditional support and security?