Unconditional Loyalty Proposition

Providing people with absolute relational certainty

Fulfilling corporate leadership’s pledge of unconditional belief, support, recognition, and continuity for each constituent.

Moving beyond value propositions, create the environment of absolute safety, trust and future readiness by maintaining a direct and shared relationship about and around specific people and anything organized that need protection.

Yes, you have a value proposition but No, you don’t have a loyalty proposition … and really you should and can. If you absolutely want to reach the finish line with this group, why not give them a sign of unconditional support and security?