The aim of using R500 software to operationalize Formal Mass Conversation is 

1. continuing existing operations and improvements with the highest level of compliance
2. realizing exceptional relational value:

• Generating all relational data for decision making…all the time at the same time
• Let Nothing Get In the Way of What Loyal Ownership and Craftsmanship Account For to Make Happen Next
• Loyal goodwill can help better assume any function in an organization, and there is plenty of it out there if you just converse your way around the organization
• Organizations always knew how to communicate and interact at scale. Now they can know how to have relational conversations and relationships at scale

In doing so organizations will grow more aware of and certainly overcome the structural limitations of organizing that stop them from moving beyond current excellence levels

• feedback not being true or timely or usable, and not tapping all parallel realities that play
• specialization not being able to be vulnerable, to involve, and to trans-connect
• autonomous units not being able to stay connected to corporate and other units and to remain accountable for resolving problems outside their scope
• intrinsic motivation not being fully conditionable and alignable, and even not being the highest form of motivation
• empathy (listening) practices not being really informative, empowering, and scalable
• improvement not being the sole result of learning, and not leading to movement or betterment per se