R500 software for Formal Mass Conversation thrives on 

• transforming modest voices into convincing streams of committed action and activity
• encouraging experimentation from extreme profiles and characters – negative or positive – who are often disengaged from what they believe the mediocre middle of the road work by the top or the rest of the organization
• developing strategic thinking and acting capabilities in all people, both at the top, in execution and everywhere in between
• providing structure to the movement of all people, a movement to which individuals and clusters can adhere to and/or add elements to without pointing to others to help take decisions or allocate resources, or without being forced to work with people and providers they are normally forced to work with
• creating the strongest possible socio-performance fabric that operates parallel to and in due time integrates with current operations. 

“People’s greatest and most motivating accomplishments and legacy work have always been done in their spare time”