Empowering people to ask all questions needed to move beyond user centric process design principles, and find and transform processes based on loyalty centric organization and design, fostering more active participation, critical contribution, true success ownership for bigger groups and collectives, and enduring relationships to enhance loyalty capital.
Yes, your processes are personalized and predictive but No, they do not allow to have all people involved and affected enrich or change the course of their action in real-time… and really they should and can be. If people and value are truly central to all processes, why not involve all people who want to be involved in that value creation process at any time?